DIGITAL ASANA
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Microsoft’s transparent 3D desktop puts a virtual computing environment at your fingertips | The Verge
The new Windows 8 system has been experiencing some awkward press in terms of the new interface’s intuitiveness (or lack thereof). Today HP computers released a new ad that features well known yoga teacher Tiffany Cruikshank, using the platform and seemingly enjoying the experience:
What I like about this:
- Great production value and the content is extremely relatable to anyone (read: no sanskrit, or overly airy yogaspeak).
- Cruikshank shares how and why computers/technology are important to her as a teacher.
- It’s a great demonstration for other teachers that technology isn’t something to be struggled with, but rather to be leveraged.
While I am certainly in the Mac/Apple camp, I wonder if the Windows 8 platform will be more intuitive to yoga teachers in particular - we can be a ‘hands-on’ bunch. My wild, unsupported speculation is that yoga teachers are far more comfortable with tablets than traditional PCs, and this is a breakthrough opportunity for many teachers intimidated by keyboards and ‘computers.’
What’s missing here is not just what she liked about the platform, but why she liked it. What’s now possible as a result? It’s more of a lifestyle piece than demonstrating why this product matters or should be purchased. Just like teaching yoga, sharing the “why” is always more powerful than selling the “what.”
